What did we do for this client?
Brand Identity | Web Design | Web Development | Print Advertising | Print Collateral
Creating a global luxury real estate agency brand.
Spark concentrates on the health care and medical industry, but we do take on other clients as well, and we have experience in real estate, entertainment and technology.
Competing globally in the French high-end luxury properties market requires a brand and web presence that can run with well-established players including Christie’s.
We’ve helped Maxwell-Baynes compete from their inception, beginning with an elegant brand identity, collateral, advertising and web sites. As the brand has grown, the web presence has evolved to support it and to continue helping the firm find success in the vineyards and residential markets.
This vineyards and estates agency operates 3 distinct web sales sites, each built on a foundation of CMS, CRM, email, dynamic e-brochures and other features to serve their clients.
Designing a brand that works
The beauty of French landscapes, rolling vineyards and buildings from another time make for imagery that captures the eyes and hearts of viewers. With that in mind, our design approach for the web sites capitalizes on these assets by using large page filling imagery supported by a fine tuned, minimalist framework.
Elegant typography and rich brand palette complete the look, all of which is defined in the style guidance.
See examples shown of collateral, advertising and web site snaps that are designed to synch firmly together to convey a professional luxury market firm.
